BV Bank
During my time on the PIX Team đ” at BV bank (2022-2023), we work in diferents improvements. Here I bring you a small example of improvements for more customer engagement.
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đ€ Challenge: Redesigning the screen for accessing PIX services
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For non BR users: What is a PIX?
âWithin the Brazilian instant payment (IP) ecosystem, Banco Central do Brasil (BCB) created Pix, the Brazilian IP scheme that enables its users â people, companies and governmental entities â to send or receive payment transfers in few seconds at any time, including non-business daysâ
Screen at the moment
With analysis and conversations with users we found that:
- QR code payment doesn't have much usage, hierarchy needs to be revised;
- âMinhas Chavesâ (my keys) are the second most accessed area;
- There is no direct link to the âExtratoâ (bank statement) . Previous usability tests have shown that users typically look for this statement within the Pix feature;
- The number of accesses on âLimitesâ (limits to transaction) is very low.
![[PIX] Home App.png](https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b289a751-6aad-42da-81d9-51c3e50dda29/PIX_Home_App.png)
Proposed new screen
After screen attempts and exchanges with other designers we arrived at this screen:
- Even though the screen has become longer in scrolling, more relevant contents are at the top, making the contents more visual and clickable;
- It is also possible to compress some contents, compacting the screen.
- Actions such as copying and sharing keys require fewer clicks;
- Shortcuts at the end help the user with non-primary actions.
![Home pix.png](https://s3-us-west-2.amazonaws.com/secure.notion-static.com/66ec6d09-8977-4863-ae84-56ab2f749629/Home_pix.png)
You can compare the changes here đ§
better on computer :)