BV Bank

During my time on the PIX Team 💵 at BV bank (2022-2023), we work in diferents improvements. Here I bring you a small example of improvements for more customer engagement.

<aside> 🤔 Challenge: Redesigning the screen for accessing PIX services

</aside>

For non BR users: What is a PIX?

”Within the Brazilian instant payment (IP) ecosystem, Banco Central do Brasil (BCB) created Pix, the Brazilian IP scheme that enables its users — people, companies and governmental entities — to send or receive payment transfers in few seconds at any time, including non-business days”

Screen at the moment

With analysis and conversations with users we found that:

• QR code payment doesn't have much usage, hierarchy needs to be revised;
• “Minhas Chaves” (my keys) are the second most accessed area;
• There is no direct link to the “Extrato” (bank statement) . Previous usability tests have shown that users typically look for this statement within the Pix feature;
• The number of accesses on “Limites” (limits to transaction) is very low.

Proposed new screen

After screen attempts and exchanges with other designers we arrived at this screen:

• Even though the screen has become longer in scrolling, more relevant contents are at the top, making the contents more visual and clickable;
• It is also possible to compress some contents, compacting the screen.
• Actions such as copying and sharing keys require fewer clicks;
• Shortcuts at the end help the user with non-primary actions.

You can compare the changes here 🧐

better on computer :)